The Digital Evolution -
The evolution of digital technology is one constant factor that creates opportunities and threats for all organizations. It is the fuel for disruptors that understand the gap, cease the opportunity and execute effectively. The common denominator of all modern disruptors is that they harness modern technology and its applications in conjunction with optimized procedures to focus on the human side of their practice and became a truly a “Digital Native” organization.
A digital native enterprise is an organization that leverage portability, elasticity, scalability, and agility as a competitive advantage. They become digital native by transforming their operations and innovations into a customer-driven powerhouse. The innovation strategies will change from “Innovation for Customer” to “Innovation with Customers” while mastering the social media and other technologies to continuously gather relevant information, feedback, and data which in turn has a direct influence on the direction of the products and services.
In a sense these organizations become their own disruptors and systematic enterprise Digital Transformation empowers the organizations to plan and own the disruptions. It’s a powerful way to define a bold ambition that goes beyond incremental change, and forces the organizations to rethink their business and operating models, providing breakthrough value.
Companies traditionally relied on Technologies to innovate, enhance the product/service line, or improved upon productivity. In the last few years the explosion of the varied and different technologies such as Cloud Computing, Internet of Things (IoT), Mobile, Big Data and social media have created vast amounts of opportunities and threats. Beside the fact that consumers are more willing and expected to buy products online, the new trend of digital transactions facilitate vastly improved automation of previously manual intensive tasks and activities.
Also, organizations recognize that it is no longer about how brands want to sell but how consumer want to buy. As result market is demanding a fundamental shift in the way companies innovate. The successful innovation is now “Customer-driven” and the overall innovation strategies are shifting. This shift requires organizations utilize social media and other technologies to capture consumers’ and users’ feedback at real-time to better understand their needs, behavior and usage pattern.
In this environment, the agile organizations that are harnessing and mastering the above factors will become the next disruptors in their space and will be able to offer real differentiating value proposition or radical time and/or cost savings for their clients. These are possible only when organizations become truly Digital Native in their core.
Becoming Digital Native would bring a new set of challenges that require careful strategy and tactics considerations.
Velocity & Agility
The main challenge for more established organizations is how to match and exceed the velocity and agility of the competitors that are born digital. A large organization with numerous legacy systems, processes and old school human resources would not able to match the speed, level of innovation and time-to-market speed that their disruptor competitors offer.
Who is ultimately accountable for digital dimension of the organization? Clearly digital is not only a sub-set of the IT function and ultimately is becoming the joint responsibility of the C-suit, including the chief executive, along with operations and in some cases directed by a newly created role of Chief Digital Officer.
People & Culture
One of the biggest challenges for the organizations on the digital journey is how to build and propagate the digital skills across the organization. In order to be effective, such skills and behavioral shift must be implemented and practiced in every aspect of business from IT to business operations and Sales & Marketing to Client Services and across the entire value chain. In many cases finding, attracting, educating and retaining Digital Native human capitals would be very challenging, if not done right.
Building a high performance Digital Native organization requires an in-depth business transformation knowledge and practice. At Digital Enterprise we have developed a strategic foundation that empowers our clients from inception to the full execution of the strategic road map to become a Digital Native Enterprise.
Our transformation framework and discipline support key enterprise initiatives such as Digital Strategy, Digital Talent, Digital Workplace, Digital Laboratory (DevOps + Innovation Labs), Service Management Excellence, Multi-Source Cloud, Security & Operation (SecOps), Big Data & Data Science, Enterprise Governance, Standards and Compliance, and Enterprise Architecture.
Bring your ideas to market and be the first to capitalize on emerging trends and technologies with our business transformation services. By combining management consulting with IT know-how, we can help you drive successful digital transformation and get more value from your investments.
Digital Enterprise Corporation